Meta Pixel

The Meta Pixel add-on allows you, as the marketplace administrator, to add a Meta Pixel ID to your marketplace to track analytics, advertising, and user behavior. This powerful tool enables deeper insights into how users engage with your marketplace, helping you optimize ad targeting and understand user interactions.

Key Features

Simple Meta Pixel Setup

With this add-on, you can easily integrate Meta Pixel tracking on your site. Once the add-on is active, a new Pixel Code section will appear in the Admin Panel under Settings. Here, you’ll have a dedicated field to enter and save your Meta Pixel ID. This eliminates the need for additional development work every time you want to update your pixel.

Events Tracked by Default

The Meta Pixel add-on tracks a range of essential events by default, giving you insights into key interactions across your marketplace:

• Page Views: Captures visits on all marketplace pages/sections.
• Initiate Checkout: Triggers when users enter the checkout process, providing insight into potential conversions.
• Complete Registration: Tracks successful user sign-ups, including standard and Google registrations.
• Purchase: Fires when users complete a service booking or product purchase, logging the transaction with the marketplace’s currency.
• Submit Application: Tracks when a provider submits a new listing, giving visibility into marketplace activity.
• Search: Fires whenever a user performs a search on the landing page.

These events help you measure key stages in the user journey, enabling better retargeting and more precise ad campaigns.

How to Use the Meta Pixel Add-On

1. Activate the Add-On: If you haven't already, contact us via chat or book a meeting with us so we can enable the Meta Pixel add-on for your Marketplace.

2. Create your Meta Pixel ID: follow Meta's instructions, specifically the first 4 steps of the "Set up the Meta Pixel and events on your website" section. Dismiss the "partner integration", as we only need the ID for this.

3. Enter Your Meta Pixel ID: In your Admin Panel, go to the Pixel Code section under Settings, and paste your Meta Pixel ID in the provided field. Click Save to confirm, and a success message will confirm that your ID has been saved.

4. That's it!

By making use of this add-on, you can leverage data-driven insights to improve user experience, optimize advertising, and boost engagement on your marketplace.