Google Analytics

This feature allows the marketplace owner to enter their Google Analytics Tracking ID to track the following metrics:

-# of visitors per day/week/month
-Visitor IP/ID address and visits 
-Visitor demographics - age, gender, country, language

-Visitor interests
-Visitor frequency of visits and if new or returning

-Visitor engagement in marketplace and flow of use

-Visitor browser type 
-Visitor device information, type: Desktop, Tablet, Mobile and brand

-Visitor origin: Social media, Google Ad, Direct
-Visitor affinity category: Investor, tech
-Bounce rate 

To enter your Google Analytics Tracking ID, you'll need to go to your Admin Panel, select Settings > Company Info:

From there, you will enter your tracking ID in the Google Analytics Tracking ID field. Remember to click Save:

If you are interested in this feature and want to learn more please hit submit a request at the bottom of this article. Title your request "Google Analytics" and one of our support team members will help answer your questions.