Google Analytics

Google Analytics measures a wide array of metrics and user interactions across websites and apps. This data is crucial for understanding user behavior, site performance, and the effectiveness of marketing strategies.

To set up Google Analytics, you'll need to enter your Google Analytics ID. To do this, go to your Admin Panel and select Settings > Company Info:

From there, you will enter your tracking ID in the Google Analytics Tracking ID field. Remember to click Save:

Below is a comprehensive list of categories and specific metrics/events that Google Analytics can measure:

User Engagement
Sessions: Total number of sessions within a given time frame.
Users: New and returning users visiting the site.
Pageviews: The total number of pages viewed.
Pages per session: Average number of pages viewed during a session.
Average session duration: The average length of a session.
Bounce rate: Percentage of sessions where the user leaves without any interaction.
User engagement: Time spent on the site by users.

Traffic Sources
Direct traffic: Users who arrived at your site directly.
Referral traffic: Users directed to your site from links on other websites.
Organic search traffic: Users coming from search engine results.
Paid search traffic: Users coming from paid advertisements in search results.
Social media traffic: Users coming from social media platforms.

Conversion & E-commerce
Conversions: Completed activities that are important to your business.
E-commerce transactions: Sales data, including revenue, tax, shipping, and quantity.
Purchase revenue: Total revenue from e-commerce transactions.
Conversion rate: Percentage of sessions that result in conversions.
Goal completions: Number of times goals have been completed.

Event Tracking
Custom events: Actions tracked by custom setups (e.g., button clicks, video plays).
File downloads: Tracking how often files are downloaded.
Outbound clicks: Clicks on links leading to other websites.
Site search: Searches conducted on your site's search engine.
Scroll depth: How far users scroll on pages.

User Demographics and Interests (Subject to Data Collection and Privacy Regulations)
Demographic information: Age and gender of users.
Interests: Users' interests categorized by market segments.

Device and Browser Information
Device category: Desktop, mobile, or tablet.
Operating system: OS of the user's device.
Browser: Browser used to access the site.
Screen resolution: Resolution of the user's screen.

Location and Language
Geographic location: Country, region, and city of users.
Language: Language settings of the user's browser.

Performance and Technical
Site speed: Average page load time, redirection time, and domain lookup time.
Site search: Search terms used and search result page engagement.
Performance by browser and OS: How different browsers and operating systems affect performance.

Real-time Reporting
Real-time users: Number of users on the site in real-time.
Real-time conversion: Conversions happening in real-time.