How do you enhance your customer’s equity, loyalty and engagement while simultaneously increasing your marketplace transaction value (the average amount a customer spends on your site)? Is that even possible, you may ask? With our Add-On Items feature, it totally is!
At one point in our lives, we’ve likely fallen victim to the temptation of the candy strategically placed right in front of our faces when checking out at the grocery store. Or how about the classic question, “Do you want fries with that?”. These are examples of a classic marketing strategy known as cross-selling and can be just as effective on rental, service and product marketplace sites.
Our Add-On Items feature allows your sellers or service/rental providers to offer additional items that users can add onto their original purchase or booking. For example, say I’m listing a beach house for rent; I can also add bikes, inflatables, boats, water sports equipment, for a daily rental fee. The customer will be able to select which additional add-on items they’d like and continue with their booking. They get a more robust, satisfying experience and you receive additional revenue!
Check out how it works in the video below: