A tag line is a catchy, short description that summarizes the overall benefit of your brand. It should help the audience understand the bigger picture and entice them enough to continue browsing through your website.
Different styles of tag lines include humorous, serious, and inspirational. Each style’s purpose is to evoke an emotion from the viewer; leading them to take immediate action.
Tips on how to create a tag line that stands out
- Make it short and keep it simple! There’s a difference between a phrase and a sentence. Avoid paragraphs.
- Avoid making bland or cliché statements. Steer clear statements like “out of the box” and “game-changing”. Be original.
- Make sure your tag line provides a clear picture of what your brand is. It needs to capture what it is that makes your business different from the others.
- Offer a solution to an issue to move the audience toward a problem area. Users will then begin inventing their own reasons to take advantage of what you’re offering.